Invention Name: The Property Leash

Description:

With casinos as the primary introductory market, much time and money is saved. Casinos have problems with purse theft. The market is there, but there is no product to satisfy it yet. The natural relationship between The Property Leash and a casino will allow for maximum introductory sales with little or no advertising needed. The word of mouth created by The Property Leash being used by someone in a casino will spark interest and those interested people can buy one in the gift shop. Most importantly, the ability to bring a purse or bag to a slot machine or gaming table means there is more money in their possession and that means more money to spend at the casino. With quick manufacturing and by releasing The Property Leash in such a small controlled environment, research and development is simplified. Within the first year of release, all the demographic information needed will be readily available, not to mention the already established and tested demographics, research and development information already compiled for and by the casinos. Plus, all casinos already have extensive and superior security camera systems that will most likely catch a potential purse snatching foiled by The Property Leash on tape, creating a sales video and/or commercial that is priceless. With millions of tourists, sales will be to a diverse group and the information gained will be crucial for future sales. In addition, with the wide array of people from all over the country and the world who walk though a casino each year, expanding outward is done automatically. When tourists return home, they will spread the word of mouth at no extra cost and to more places than traditional advertising can reach. Through that word of mouth, interested future customers can purchase The Property Leash at the gift shop or they can access further information and purchase one through one of the web sites the inventor currently owns as well as an investing company web page (if available). From there, such venues as home shopping networks are ideal venues for sales.

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